{"id":11436,"date":"2016-01-28T14:04:54","date_gmt":"2016-01-28T12:04:54","guid":{"rendered":"https:\/\/yenirehberlik.com\/?p=11436"},"modified":"2016-01-18T14:07:30","modified_gmt":"2016-01-18T12:07:30","slug":"halkla-iliskiler-tanitim-ve-reklamcilik","status":"publish","type":"post","link":"https:\/\/yenirehberlik.com\/arsiv\/halkla-iliskiler-tanitim-ve-reklamcilik.html","title":{"rendered":"Halkla ili\u015fkiler, tan\u0131t\u0131m ve reklamc\u0131l\u0131k"},"content":{"rendered":"<p>Halkla ili\u015fkiler, tan\u0131t\u0131m ve reklamc\u0131l\u0131k b\u00f6l\u00fcm\u00fc \u00f6zel ve kamu kurumlar\u0131nda, kuruma ili\u015fkin hedef kitlede olumlu izlenimler yaratacak ili\u015fkiler kurabilen uzmanlar yeti\u015ftirmeyi ama\u00e7 edinmektedir. Hem reklam hem de halkla ili\u015fkiler sekt\u00f6r\u00fcne say\u0131s\u0131z personel kazand\u0131rmaktad\u0131r. Halkla ili\u015fkiler kavram\u0131, i\u00e7inde psikoloji, sosyoloji, ileti\u015fim gibi pek \u00e7ok disiplini de bar\u0131nd\u0131rmaktad\u0131r. Bu kadar \u00e7ok disiplinden yararlan\u0131yor\u00a0olmas\u0131 halkla ili\u015fkilerin \u00f6nemini artt\u0131rmakta, e\u011fitimini\u00a0kapsaml\u0131 bir hale sokmaktad\u0131r.<\/p>\n<p>Hem kuramsal e\u011fitime hem de uygulamaya a\u011f\u0131rl\u0131k verilmesi \u00f6\u011frencilerin profesyonel ya\u015famlar\u0131nda ba\u015far\u0131ya ula\u015fmalar\u0131na ve topluma y\u00f6n veren, g\u00f6z \u00f6n\u00fcnde olan \u00e7al\u0131\u015fmalara imza atmalar\u0131na temel olu\u015fturmaktad\u0131r.<br \/>\nG\u00fcn\u00fcm\u00fczde hemen hemen her kurum ve kurulu\u015fta halkla ili\u015fkiler departman\u0131n\u0131n bulunmas\u0131 \u00f6\u011frencilerin \u00f6n\u00fcn\u00fc a\u00e7m\u0131\u015ft\u0131r. Ayr\u0131ca reklam ajanslar\u0131n\u0131n say\u0131s\u0131n\u0131n 1980\u2019li y\u0131llardan itibaren artmas\u0131 da bu alanda bir a\u00e7\u0131\u011f\u0131 ortaya \u00e7\u0131karm\u0131\u015ft\u0131r.<\/p>\n<p>G\u00fcn\u00fcm\u00fczde halkla ili\u015fkiler, tan\u0131t\u0131m ve reklamc\u0131l\u0131k organizasyonlar\u0131n geli\u015fmesini ve \u00e7al\u0131\u015fanlar, g\u00f6n\u00fcll\u00fcler, toplum, medya, kamu, m\u00fc\u015fteri, \u00fcyeler, finansal destek\u00e7iler gibi sosyal payda\u015flar\u0131yla kar\u015f\u0131l\u0131kl\u0131 ili\u015fkilerini s\u00fcrd\u00fcrmesini destekleyen, \u00f6zel ve kamu kurulu\u015flar\u0131 i\u00e7inde bir y\u00f6netim fonksiyonudur.<\/p>\n<p><strong>\u0130\u015e N\u0130TEL\u0130KLER\u0130 VE OLANAKLARI<\/strong><\/p>\n<p>Halkla ili\u015fkiler uzmanlar\u0131n\u0131n \u00f6zellikleri aras\u0131nda; yarat\u0131c\u0131l\u0131k, inisiyatif, d\u00fc\u015f\u00fcnceleri a\u00e7\u0131k ve basit \u015fekilde yazarak\/konu\u015farak iyi ifade edebilme temel \u015fartlar\u0131n\u0131n yan\u0131 s\u0131ra gazetecilik, halkla ili\u015fkiler, kamu ve \u00f6zel sekt\u00f6r \u00f6rg\u00fctlerinde dan\u0131\u015fmanl\u0131k yapabilme, halk ile olumlu ili\u015fkiler tesis ve idame edebilme, karar verme ve problem \u00e7\u00f6zme, ara\u015ft\u0131rma becerileri s\u0131ralanabilir. Halkla ili\u015fkiler uzmanlar\u0131; d\u0131\u015fa d\u00f6n\u00fck, kendine g\u00fcvenen, insan psikolojisi ve motivasyonundan anlayan, rekabet\u00e7i, esnek ve tak\u0131mdo\u015f \u00f6zellikli olmal\u0131d\u0131r.<\/p>\n<p>Hakla ili\u015fkiler ve tan\u0131t\u0131m alan\u0131nda yeti\u015fenler resmi ve \u00f6zel kurulu\u015flar\u0131n tan\u0131t\u0131m birimlerinde, reklam ve kamuoyu ara\u015ft\u0131rmalar\u0131 ile ilgili kurulu\u015flarda g\u00f6rev alabilirler. Halkla ili\u015fkiler uzman\u0131n\u0131 amac\u0131, \u00e7al\u0131\u015ft\u0131\u011f\u0131 kurumu halka tan\u0131tmak, kurum ile halk aras\u0131nda ileti\u015fim\u00a0sa\u011flamakt\u0131r. Sunun i\u00e7in kurumu tan\u0131t\u0131c\u0131 bro\u015f\u00fcrler, raporlar haz\u0131rlayarak bunlar\u0131 kitle ileti\u015fim ara\u00e7lar\u0131yla halka duyururlar. Sas\u0131n, konferans, y\u0131l d\u00f6n\u00fcm\u00fc toplant\u0131lar\u0131n beklenen etkiyi yapmas\u0131 i\u00e7in gerekli ko\u015fullar haz\u0131rlarlar.<\/p>\n<p>K\u0131saca \u00e7al\u0131\u015ft\u0131\u011f\u0131 kurum hakk\u0131nda \u00e7evrede olumlu izlenimler olu\u015fturmaya \u00e7al\u0131\u015f\u0131rlar. Mezunlar banka, Fabrika, hastane, \u00fcniversite, TV gibi \u00f6zel ve kamu sekt\u00f6r\u00fcne ait \u00e7e\u015fitli kurumlarda \u00e7al\u0131\u015fabilirler.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Halkla ili\u015fkiler, tan\u0131t\u0131m ve reklamc\u0131l\u0131k b\u00f6l\u00fcm\u00fc \u00f6zel ve kamu kurumlar\u0131nda, kuruma ili\u015fkin hedef kitlede olumlu izlenimler yaratacak ili\u015fkiler kurabilen uzmanlar yeti\u015ftirmeyi ama\u00e7 edinmektedir. Hem reklam hem de halkla ili\u015fkiler sekt\u00f6r\u00fcne say\u0131s\u0131z personel kazand\u0131rmaktad\u0131r. Halkla ili\u015fkiler kavram\u0131, i\u00e7inde psikoloji, sosyoloji, ileti\u015fim gibi pek \u00e7ok disiplini de bar\u0131nd\u0131rmaktad\u0131r. Bu kadar \u00e7ok disiplinden yararlan\u0131yor\u00a0olmas\u0131 halkla ili\u015fkilerin \u00f6nemini artt\u0131rmakta, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[639],"tags":[736,118],"class_list":["post-11436","post","type-post","status-publish","format-standard","hentry","category-meslek-tanitimlari","tag-bolum-tanitimi","tag-hangi-meslek"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Halkla ili\u015fkiler, tan\u0131t\u0131m ve reklamc\u0131l\u0131k -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yenirehberlik.com\/arsiv\/halkla-iliskiler-tanitim-ve-reklamcilik.html\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Halkla ili\u015fkiler, tan\u0131t\u0131m ve reklamc\u0131l\u0131k -\" \/>\n<meta property=\"og:description\" content=\"Halkla ili\u015fkiler, tan\u0131t\u0131m ve reklamc\u0131l\u0131k b\u00f6l\u00fcm\u00fc \u00f6zel ve kamu kurumlar\u0131nda, kuruma ili\u015fkin hedef kitlede olumlu izlenimler yaratacak ili\u015fkiler kurabilen uzmanlar yeti\u015ftirmeyi ama\u00e7 edinmektedir. Hem reklam hem de halkla ili\u015fkiler sekt\u00f6r\u00fcne say\u0131s\u0131z personel kazand\u0131rmaktad\u0131r. Halkla ili\u015fkiler kavram\u0131, i\u00e7inde psikoloji, sosyoloji, ileti\u015fim gibi pek \u00e7ok disiplini de bar\u0131nd\u0131rmaktad\u0131r. Bu kadar \u00e7ok disiplinden yararlan\u0131yor\u00a0olmas\u0131 halkla ili\u015fkilerin \u00f6nemini artt\u0131rmakta, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yenirehberlik.com\/arsiv\/halkla-iliskiler-tanitim-ve-reklamcilik.html\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-28T12:04:54+00:00\" \/>\n<meta name=\"author\" content=\"yenirehberlik\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"yenirehberlik\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" 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Hem reklam hem de halkla ili\u015fkiler sekt\u00f6r\u00fcne say\u0131s\u0131z personel kazand\u0131rmaktad\u0131r. Halkla ili\u015fkiler kavram\u0131, i\u00e7inde psikoloji, sosyoloji, ileti\u015fim gibi pek \u00e7ok disiplini de bar\u0131nd\u0131rmaktad\u0131r. 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